On 8th July, FITTS launched our new logo, company colours and style – you will notice that our website, email footers, business cards and other materials have been given a fresh new look.

What brought about the change and, most importantly, what does it mean for you?

Branding that matches our people-first identity

Since FITTS launched three years ago, we’ve always emphasised a people-first approach to business technology and change. Our teams have decades of combined experience with deploying systems at large and medium-sized organisations and we know full well that technology will never succeed if the needs of people are not considered first.

In fact, our company vision is for a world where “A secure, digital enabled workforce where technology empowers and inspires people.”.

And we wanted to crystallise this concept into our brand’s visual identity too.

You will now notice:

  • The use of curved ‘human-like’ iconography, fonts and patterns which represent how important people are to our operations
  • This matches up with blocky ‘technology-like’ shapes and styles that call to mind the powerful software and business technology we help people use
  • A bold new palette of warm colours which we feel match our friendly, people-centric approach

Why did we choose to rebrand now?

In 2020, the need for effective, people-first technology has been proven beyond doubt. Global lockdowns demonstrated just how important tools for collaboration and communication are – and FITTS has been working around the clock to help people use this technology to do their best work.

We believe that the world needs smart technology more than ever, and our rebranding is part of a conscious decision to help people and companies work better.

The FITTS family has been super busy in recent months, and our rebranding coincides with several key developments at the company:

  • For the first time, we hired heads of marketing and sales to grow our brand more systematically
  • Our work is increasingly being recognised and in June we were proud to receive a worldwide award from Ingram Micro Cloud for outstanding growth in customer base and revenue
  • We are set to announce two new products in the coming months: a unique Microsoft Teams adoption accelerator and a direct voice translation service that translates in real time between 23 major languages

New brand, same FITTS

Our new branding is, ultimately, a reaffirmation of the things which have always set FITTS apart: our emphasis on putting people first and using the smartest possible tools.

With our new branding, our goal is to reinforce and firmly establish those core values which are at the heart of everything we do.